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We researched Male Excel's positioning, audience, and competitive landscape. Then we built a complete client acquisition funnel: ad scripts, VSL, email sequences, and funnel architecture. Ready to deploy.
Before building anything, we researched Male Excel's business: positioning, audience, competitors, and current funnel. Here's what stood out.
Your edge: First telemedicine HRT clinic in the US - telehealth-native, not a bolt-on. That thread runs through every piece of content below.
We analyzed 4 direct competitors and studied what they're running. The scripts we built position Male Excel differently.
The #1 thing on their mind before they book: persistent fatigue and brain fog despite sleeping and eating well. Every piece of content below addresses it.
Everything below was written for Male Excel. Click any section to read the full piece.
Offer: Male Excel Testosterone Replacement Therapy Program (starting at $132/month)
Estimated length: 5-6 minutes
So your doctor ran your blood work, looked at the results, and told you everything's normal.
Meanwhile you're dragging yourself out of bed every morning, your wife's noticed you're short-tempered for no reason, and you can't remember the last time you felt like yourself.
Here's what most primary care doctors don't tell you. A testosterone level of 350 nanograms per deciliter is technically "normal." It's also the level where most men feel terrible. Normal and optimal are not the same thing.
At Male Excel, we've treated over 100,000 men across all 50 states. 96% of them reported life-changing results within six months. Not because we gave them something radical. Because we got their levels to where they should actually be, using a protocol built on 20 years of clinical research.
Take the free hormone assessment. Five minutes. No obligation. Just answers your doctor didn't give you.
If you're considering testosterone replacement therapy, or you're already on it and not feeling the results you expected, you need to understand something about how most TRT clinics operate.
Most clinics prescribe a weekly intramuscular injection. One large dose, once a week. Your levels spike for a day or two, then drop steadily until your next injection. By day six, you feel the crash. Fatigue, mood swings, irritability. Then you inject again and start the cycle over.
On top of that, most clinics prescribe an estrogen blocker, because that weekly spike causes your body to convert excess testosterone into estrogen. But blocking estrogen creates its own problems. Joint pain, fatigue, brain fog. The exact symptoms you were trying to fix.
That's not how we practice medicine at Male Excel.
We pioneered daily subcutaneous microdosing. A tiny insulin needle, barely noticeable, once a day. It keeps your levels stable and consistent. No spikes. No crashes. And because the dosing is precise, we don't need to block estrogen. We optimize it.
This approach is built on 20 years of clinical research under our medical director, Dr. Peter Fotinos. Over 100,000 patients have been treated with this protocol. 96% reported results in six months. 90% stayed with us long-term.
Take the free assessment. It takes five minutes, and you'll talk to a hormone specialist who can explain exactly what a personalized protocol would look like for you.
Over the past two decades, Male Excel has treated over 100,000 men across all 50 states.
96% of them reported life-changing results within six months. Our retention rate is 90%, not because of contracts, we don't have any, but because the protocol works.
We were named Hormone Therapy Company of the Year, recognized on the Inc. 5000, and we carry 4,365 reviews on Trustpilot averaging 4.6 out of 5 stars.
If you've been thinking about testosterone replacement therapy but weren't sure who to trust, those numbers are your answer.
Take the free hormone assessment. Five minutes. No obligation. Just a conversation with a hormone specialist about your specific situation.
Getting older is inevitable. Feeling older is a choice.
If you're in your forties or fifties and you've noticed your energy isn't what it was, your recovery takes longer, your drive has faded, that's not just aging. That's your hormones telling you something.
Male Excel has helped over 100,000 men across the country reclaim what they thought they'd lost. Energy. Focus. Confidence. Through medically supervised hormone optimization delivered entirely through telehealth.
No clinic visits. No contracts. Your medication ships to your door. And if you follow our protocol for 90 days without results, you get your money back.
Take the free hormone assessment. It takes five minutes.
"I don't want to stick myself with a needle every day."
That's the number one thing men say before starting with Male Excel. Then they see the needle. It's a 29-gauge insulin needle. Most patients say they barely feel it. Some say it's less than a mosquito bite.
And the reason we use daily microdosing instead of one big weekly injection is that it keeps your levels stable. No hormone roller coaster. No energy crashes on day five.
But if needles truly aren't for you, we offer cream protocols too. Either way, take the free assessment and talk to a specialist about what works for your situation.
Subject: Your consultation is confirmed
Preview: Plus a quick look at why this matters more than you think.
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Thanks for booking your consultation. Here's your call details:
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Before we talk, there are a few things worth knowing about how we work.
Male Excel was the first telemedicine hormone replacement therapy clinic in the US. We've treated over 100,000 patients across all 50 states. Our medical director, Dr. Peter Fotinos, has spent 20+ years in clinical hormone research, and every provider on our team was personally trained by him.
We don't run a one-size-fits-all operation. Your call is with a hormone specialist who will review your assessment, answer your questions, and walk you through what a personalized protocol would look like based on your specific situation.
One thing we hear constantly from new patients: "I wish I'd done this sooner." Not because of some overnight transformation, but because they finally had a medical team that took their symptoms seriously instead of telling them their labs looked "normal."
If you have questions before the call, our patient care team is available 24/7 by text, email, or phone at (833) 625-3392.
Talk soon,
The Male Excel Medical Team
Subject: The question most guys ask before their first call
Preview: Is testosterone replacement therapy actually safe? Here's what the research says.
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Your consultation is tomorrow. Most men come into this call with the same question: is testosterone replacement therapy actually safe?
Fair question. Here's the short answer: bioidentical TRT, when medically supervised and properly monitored, has been studied extensively. Multiple peer-reviewed studies have shown it does not increase prostate cancer risk. It does not cause heart attacks. The research actually points in the other direction, showing reduced risk of cardiovascular disease, diabetes, and cognitive decline.
The fear around testosterone comes from steroid abuse in athletes, not from medically supervised hormone optimization. Those are completely different things.
The other thing men ask about is needles. Our protocol uses 29-gauge insulin needles for daily subcutaneous microdosing. Most patients tell us they barely feel it. We also offer cream protocols if injection isn't your preference. But the microdosing approach is what sets us apart. Instead of one large dose per week that spikes and crashes, daily microdosing matches your body's natural hormone rhythm. Stable levels, consistent results.
That's the kind of detail we'll cover on your call tomorrow. Come with whatever questions you have. There's no pressure to commit to anything. This is a medical consultation, not a sales pitch.
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The Male Excel Medical Team
Subject: Your call is in 2 hours
Preview: A quick reminder plus what patients are saying about their results.
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Quick reminder: your hormone consultation is in 2 hours.
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While you wait, here's what a few of our patients had to say:
"I am now feeling like I did way back in my 20's. My body type has changed in both weight loss and muscle mass gain." - Mike
"Since being on HRT for 8+ months, my symptoms of depression, mood swings, low energy and non-existent libido have subsided." - John
"I feel alive again." - Colter
These are from our 4,365 Trustpilot reviews, where we average 4.6 out of 5 stars. 96% of our patients report life-changing results within six months, and our retention rate is 90%.
See you on the call.
The Male Excel Medical Team
Subject: Welcome to Male Excel. Here's your roadmap.
Preview: Your protocol, your timeline, and how to reach us anytime.
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Welcome to Male Excel.
You just made a decision that over 100,000 men have made before you, and 96% of them reported life-changing results within six months. Here's what to expect now.
Your first 30 days:
Your personalized protocol has been designed by your provider based on your assessment, consultation, and lab work. Your medication ships directly to your door. Most patients receive their first shipment within 5-7 business days.
Once it arrives, your provider will walk you through your dosing schedule. If you're on our microdosing protocol, that means a small subcutaneous injection daily using a 29-gauge insulin needle. If you're on a cream protocol, your provider will cover application and timing.
What to expect physically:
One of the first things most patients notice is an energy shift, often within the first week or two. Sleep quality tends to improve around the same time. Changes in body composition, libido, and mood usually develop over weeks 4 through 12. Full optimization takes about six months, which is why we do comprehensive blood panels at that mark.
How to reach us:
Your provider is available through your patient portal. Our care team is available 24/7 by text, email, or phone at (833) 625-3392. If something feels off, if you have a question about your dosing, if you need a refill sooner, contact us. That's what we're here for.
Getting older is inevitable. Feeling older was a choice. You made a different one.
The Male Excel Medical Team
Subject: Why we do things differently than most TRT clinics
Preview: The reason your protocol uses daily microdosing instead of weekly injections.
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Now that you've started your protocol, here's some context on why we designed it the way we did.
Most TRT clinics prescribe a weekly intramuscular injection of 150-200mg of testosterone. That creates a spike in the first 48 hours, then a steady decline for the rest of the week. By day 6 or 7, most men feel the crash. Irritability, fatigue, mood dips. Then they inject again and ride the same roller coaster.
We took a different approach.
Daily subcutaneous microdosing delivers a smaller amount each day, keeping your levels stable and consistent. No spikes. No crashes. It matches the way your body would naturally produce testosterone if it were doing so at optimal levels.
The other thing we do differently is estrogen management. Most clinics prescribe an aromatase inhibitor to block estrogen conversion. The problem is men need estrogen. It's essential for bone density, cardiovascular health, cognitive function, and joint health. Blocking it causes its own set of symptoms. Our approach is to optimize estrogen through proper testosterone dosing rather than suppressing it with additional medication.
This is what the Excel Advantage means in practice. Not a marketing phrase. A different medical philosophy backed by two decades of clinical experience under Dr. Fotinos.
You'll have your first 60-day assessment coming up. Between now and then, focus on consistency with your dosing schedule, stay hydrated, and keep up whatever physical activity you're already doing. The protocol works best when the basics are in place.
Questions about anything? Text or call us at (833) 625-3392.
The Male Excel Medical Team
Subject: One week in. Here's what other patients noticed at this point.
Preview: What patients typically experience at the one-week mark.
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You're one week into your protocol. Here's what we typically hear from patients at this stage.
"Since I have started with Male Excel I sleep better, have more energy throughout the day, just feel better in general." - Chad
"The product is great and easy to use, no huge needles, and my experience with Dr. Fotinos has been outstanding." - Lee
Some men notice changes in energy and sleep quality within the first week. Others take two to three weeks. Both are normal. Hormone optimization is not an overnight process. The protocol is designed to build steadily over months, with the most significant changes showing up between weeks 4 and 16.
What matters right now is consistency. Daily dosing at roughly the same time. If you've missed a dose, don't double up. Just continue with your normal schedule the next day. If you're experiencing anything unexpected, reach out to your provider through the patient portal or call us at (833) 625-3392.
Your 60-day assessment is the first checkpoint where we'll review your labs alongside how you're feeling. That's when we make any protocol adjustments if needed. We don't just set it and forget it. This is ongoing, personalized medical care.
Keep going.
The Male Excel Medical Team
Subject: The part most TRT clinics don't talk about
Preview: There's more to hormone optimization than testosterone alone.
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Two weeks in. By now, most patients are starting to feel the shift. More energy in the mornings. Better sleep. A general sense that something is working even if it's still early.
Here's something we don't always cover in the first consultation: testosterone is one piece of a larger picture.
Your endocrine system doesn't operate in isolation. Thyroid function directly affects energy, metabolism, and cognitive clarity. Many men with low testosterone also have suboptimal thyroid levels, and addressing both produces significantly better outcomes than treating testosterone alone.
This is why Male Excel offers full hormone optimization, not just TRT. As your provider gets to know your labs and your response to the protocol, they may recommend thyroid optimization or other targeted therapies as part of your overall plan. Nothing gets added without a conversation and your sign-off. But it's worth knowing that the option exists.
For now, stay the course with your current protocol. Your 60-day assessment will give us a clear picture of how your body is responding, and that's when we'll discuss whether anything should be adjusted or added.
90% of our patients stay with us long term. Not because of a contract, there isn't one, but because the medicine works and the medical team pays attention. That's the standard we hold ourselves to.
Anything you need, we're at (833) 625-3392, 24 hours a day.
The Male Excel Medical Team
Length: 2 minutes
Let's talk about cost, because I know that's one of the first things you're thinking about.
Our TRT program starts at $132 a month for cream protocols. Injection protocols range from $40 to $100 a month depending on what your provider prescribes. That includes everything. Your medication, your provider visits, your ongoing monitoring, your 60-day assessments, and your 6-month blood panels. There are no hidden fees. No contracts. You can cancel anytime.
Now, for context, a single visit to an endocrinologist can run $250 to $500 before insurance, and most of them won't optimize your levels. They'll get you to "normal" and send you home. At a traditional TRT clinic, you're looking at $200 to $400 a month for weekly injections plus office visit copays. And that's with estrogen blockers that often create their own side effects.
What we charge covers a fully personalized protocol with daily microdosing, bioidentical hormones made in the US, and a medical team that specializes in hormones exclusively. We also back it with a 90-day money-back guarantee. If you follow the protocol for 90 days and don't see results, you get your money back.
If you want to discuss specifics for your situation, bring it up on your call. Your provider can walk you through exactly what your protocol would cost.
Length: 2 minutes
This is probably the most important question, so let's address it directly.
Bioidentical testosterone replacement therapy, when medically supervised and properly monitored, has been studied extensively over the past two decades. Here's what the research says.
Testosterone does not cause prostate cancer. Multiple peer-reviewed studies have confirmed this. The old belief came from a single flawed study in the 1940s that's since been disproven. Properly managed TRT also does not increase heart attack risk. In fact, studies show that men with optimized testosterone levels have lower rates of cardiovascular disease, diabetes, and cognitive decline than men with deficient levels.
The risks people worry about come from unsupervised steroid use by athletes taking ten to twenty times the physiologic dose. That has nothing to do with what we do here. We prescribe bioidentical hormones at doses that bring your levels to where they should be, not beyond. And we monitor every patient with regular lab work and 60-day assessments.
Dr. Fotinos has treated over 100,000 patients with this protocol over 20+ years. Safety isn't a marketing talking point for us. It's the foundation of how we practice medicine.
Length: 90 seconds
Fair concern. Here are the numbers.
96% of our patients report life-changing results within six months. Our retention rate is 90%, meaning 9 out of 10 men who start with us stay with us long term. Not because of a contract, because there isn't one. They stay because the protocol works.
For the small percentage of patients who don't respond as expected, there are a few things that typically happen. First, your provider will adjust your protocol at your 60-day assessment. Dosing, timing, delivery method, all of it can be fine-tuned. Second, your provider may look at thyroid function or other hormones that could be affecting your response.
And if after following the protocol for 90 days you genuinely don't see results, you get your money back. That's our Excel Advantage Guarantee. We're one of the few clinics in the country that offers it, and we can offer it because the medicine works for the vast majority of men who commit to it.
Length: 90 seconds
Timelines vary, but here's what we see most often.
The first thing most patients notice is improved energy. That tends to show up within the first one to two weeks. Sleep quality usually improves around the same time.
Between weeks 3 and 6, patients report improved mood stability and mental clarity. The irritability and brain fog start lifting.
Body composition changes, losing fat and building muscle more easily, typically become noticeable between weeks 8 and 16. Libido and sexual function improvements tend to follow a similar timeline, with most patients reporting significant changes by month three.
Full optimization takes about six months, which is why we run comprehensive blood panels at that mark. That's when we can see the full picture of how your body has responded and make any final adjustments.
The key variable is consistency. Daily dosing at roughly the same time each day. Our microdosing protocol is designed to build steadily, not to give you an artificial spike followed by a crash. Steady in, steady results.
Length: 2 minutes
You shouldn't trust us just because we're online. You should look at the evidence and decide.
Male Excel was the first telemedicine HRT clinic in the United States. We've been doing this since before telehealth was a mainstream category. Our medical director, Dr. Peter Fotinos, has 20+ years of clinical and research experience specifically in hormone therapy. Every provider on our team was personally selected and trained by him. This is all they do. They're not general practitioners who prescribe testosterone on the side.
Compare that to what most men experience. They go to their primary care doctor, get a testosterone test, and hear "your levels are in the normal range" even when they feel terrible. That's because most PCPs use reference ranges designed for population averages, not for individual optimization. A level of 350 is technically "normal." It's also where most men feel like a fraction of themselves.
We have 4,365 reviews on Trustpilot averaging 4.6 out of 5 stars. We were named Hormone Therapy Company of the Year in 2025 by Healthcare Business Review. We're on the Inc. 5000 list.
But beyond the credentials, here's what actually matters: we're available 24/7 by text, email, or phone. Most local doctors can't say that. Try getting your endocrinologist on the phone at 9 PM on a Tuesday. With us, you can.
Length: 90 seconds
Completely understandable. Let me show you what we're actually talking about.
The needles we use are 29-gauge insulin needles. If you've ever seen a diabetic give themselves insulin, it's the same thing. These are not the large intramuscular needles that most TRT clinics use for weekly injections. The difference is significant. Most patients tell us they barely feel it. Some say it's less noticeable than a mosquito bite.
The subcutaneous injection goes into the fat layer just below the skin, typically in the abdomen or thigh. It takes about 10 seconds. Once a day, same as brushing your teeth. After the first week, most men tell us the needle conversation is over. It becomes a non-issue.
That said, if you genuinely prefer not to inject at all, we offer cream protocols as well. Your provider will discuss both options on your call and help you choose the delivery method that fits your situation and comfort level.
The protocol choice doesn't change the quality of care. Either way, you get the same medical team, the same monitoring, and the same results-backed approach.
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